Data aktualizacji: 12.12.2025

Barter collaboration is a very popular form of cooperation in the marketing world—especially in the context of influencer marketing. With the growth of social media and the increasing number of micro- and macro-influencers, more and more advertisers are becoming interested in barter collaborations with influencers and online creators.

Barter cooperation, also known as barter, is a cashless form of cooperation in which a publisher receives and reviews selected products from an advertiser. The reviews and opinions are published on the publisher’s online channels, encouraging people to buy those products or similar ones.

Barter cooperation for Influencers and Creators on the webePartners platform

For influencers and online creators, barter is the simplest way to start working with brands, which may lead in the future to further, more lucrative collaborations and contracts. Large brands are more willing to cooperate with smaller creators on a barter basis—i.e., exchanging products for promotional activities. Thanks to this, companies can test cooperation with a publisher before expanding it on a larger scale in Flat Fee and Cost Per Sale models. Every collaboration—even a barter one—can help an influencer become a more attractive partner for future brands.

How to start a barter collaboration?

The most important thing for an online Creator is to reach advertisers who want to run promotional campaigns in a barter model.

You should start by preparing an offer in which the Creator specifies what activities they want to carry out to promote a selected brand and what financial terms they expect.
The second step is to get your offer in front of brands that match the influencer’s content thematically and want to run barter collaborations. This is the most difficult moment, especially for Creators with small reach on their social media channels.

To make it easier for Creators to reach brands and advertisers who run active promotional campaigns, webePartners has created a dedicated module in which a publisher can create an offer for a barter collaboration (as well as in the Flat Fee model) and automatically reach hundreds of advertisers looking for collaborations with various online creators.

https://youtube.com/shorts/auYhNhuOfkc?si=rIVI4vJZygudu_Zq

Just three steps are enough to add an offer and showcase your activity to hundreds of advertisers and well-known e-commerce brands.

ADD A BARTER or FLAT FEE OFFER

With your offer, you can earn on our platform under Barter terms or in the Flat Fee model—meaning you will receive a guaranteed value of products or a fee for the publication, without having to generate a sale.

YOU CAN ADD MULTIPLE OFFERS

If you have several advertising placements, you can offer activities across all of them at once or only on selected ones. You can offer a variety of activities on your placements at different rates.

START RUNNING CAMPAIGNS

Your offer will appear in the OFFERS CATALOG on our platform. You will receive a notification when an advertiser accepts your offer or asks a question about the collaboration. You can talk and negotiate with the advertiser via the internal messenger in the publisher panel.

If you don’t have a publisher account yet, sign up. The publisher account is and will always be free.

Is barter cooperation profitable?

Barter cooperation is profitable for both sides, both the brand and the creator, provided that both sides clearly define their expectations and requirements. In this form of advertising cooperation, the Advertiser receives promotion of their product or service, and the influencer (publisher) receives products or services that they need or can use in their work.

To make it easier for publishers to define their expectations and create an offer for barter cooperation, we have created at webePartners a dedicated module OFFERS / BARTERS.

After logging into their account, the publisher has the possibility to create their own offer for promotional activities that they want to carry out for Advertisers. The generator guides you through the process of creating an offer and defining rates. The whole process takes a few minutes, is simple and intuitive. Thanks to the offer, the publisher will be noticed among advertisers who want to carry out various activities with macro and micro publishers in our network.

Is barter cooperation legal?

Yes, barter cooperation is legal. However, both parties must be clearly and precisely informed about the terms of the cooperation, including the value of the product or service that will be exchanged for specific promotional activities. In addition, it is important to remember that when promoting products or services, an influencer should label their content as advertising.

Platforms where barter cooperation can be carried out

Barter cooperation can be carried out on various social media platforms such as Instagram, Facebook, YouTube, or TikTok. These platforms allow influencers to create a variety of content to present and review products. The choice of platform depends on the individual needs and preferences of brands and influencers. However, it is important to remember to adapt the content to the characteristics of a given platform and the audience that uses it.

Does barter cooperation need to be disclosed?

Yes, barter cooperation must be disclosed as advertising. It is important to inform your followers that a given post or piece of content is the result of cooperation with an advertiser. This helps avoid misunderstandings and builds trust among your audience.

Good examples of barter cooperation

Barter cooperation is an extremely interesting and beneficial method of cooperation for both brands and influencers. It enables mutual benefits without the need to spend money, while also allowing for the building of long-term relationships. Using barter on various social media platforms gives influencers the opportunity to create attractive content that reaches a wide audience.

However, it is crucial to remember ethics and transparency in this type of cooperation. It is always worth informing audiences that a given piece of content was created as part of a barter cooperation, in order to build trust and authenticity in the eyes of the community.

Examples of barter cooperation can be found on various online platforms. One example is cooperation between a clothing brand and fashion influencers. This exchange involved providing influencers with a set of clothes, and in return, the influencer promoted the products on their YouTube profile.

Kolejny przykład to współpraca youtuberki ze sklepem meblowym. W zamian za reklamę marki na swoim kanale twórczyni otrzymała kolekcje mebli do urządzenia pokoju dla jej synka.

What do barter collaborations of our partners look like?

Another example is a collaboration between a YouTuber and a furniture store. In exchange for promoting the brand on her channel, the creator received a collection of furniture to furnish a room for her little son.

What should a barter agreement include?

A barter agreement is an arrangement between two parties that involves a cashless exchange of goods. This means that there are no monetary settlements between the parties. A barter agreement is a contract belonging to the category of unnamed contracts and is not regulated in the Civil Code, which makes it very flexible. It can be compared to an exchange agreement, but one of the differences between a barter agreement and an exchange agreement is the subject of the exchange. In the case of a barter agreement, it concerns the ownership of goods or services, whereas an exchange agreement concerns only the ownership of goods.

Similarly to an exchange agreement, the provisions concerning sales apply to barter agreements. The difference compared to a sales agreement is the cashless nature of a barter agreement, where the equivalent of transferring ownership is another good or service. Therefore, if goods or services are exchanged, they should have equal value.

Due to the lack of regulations directly governing barter agreements, there are also no requirements as to their form. According to the generally accepted principle, the form of a barter agreement may be arbitrary, including oral. However, in the case of oral agreements, evidentiary difficulties may arise. Therefore, it is recommended to conclude a barter agreement in written form, which will allow for a clear and unambiguous specification of the terms of the exchange. Using a written form will also reduce the risk of disputes regarding mutual obligations between the parties.

Advantages of barter collaboration in influencer marketing

Barter exchange has many benefits for both brands and influencers. First and foremost, it helps save money, because both parties receive value that replaces a cash payment. In addition, it allows for building a relationship between the brand and the influencer, which can lead to long-term cooperation. For influencers, barter collaboration can also be a way to obtain exclusive products or services that they can later use on their channels.

Summary

To sum up, barter collaboration can be an effective form of promoting products or services. Barter exchange makes it possible to achieve marketing goals while also saving money on traditional advertising. This type of exchange is legal, but it requires clear and precise rules of cooperation to avoid misunderstandings.

It is also worth remembering that the value of the product or service must be properly determined so that it is beneficial for both parties. In the case of influencers, the value of the product or service may be higher than the usual market price, because they receive the opportunity to promote the brand, which can have a positive impact on their image and position in the market.

Marking barter collaboration as advertising is also important from the perspective of ethics and fairness. In this way, we inform our followers that a given post or piece of content is the result of cooperation with an advertiser. This helps avoid misunderstandings and maintain the trust of our followers.