The Role of the Publisher:
After registering an account in the affiliate network, the publisher joins an advertiser’s affiliate program to promote their products across their online platforms. For every completed transaction generated through their referral, the publisher receives a commission based on the value of the sale (Cost Per Sale model). The exact commission rate is specified in the terms of each affiliate program.

The Role of the Advertiser:
The advertiser provides products for publishers to promote and sets the terms of cooperation, including the commission rates offered to publishers.

The Role of the Affiliate Marketing:
The affiliate network provides the complete technological infrastructure that enables publishers and advertisers to collaborate within affiliate programs. The network offers:

1. A full technological setup for launching and managing affiliate programs.

2. A system for tracking traffic and sales generated by publishers.

3. Affiliate tools that make it easy for publishers to promote advertisers’ products.

4. Access to detailed analytics and performance reports for both publishers and advertisers.

5. Support from account managers and affiliate managers in selecting the right programs and tools.

The Role of the Affiliate Marketing: Publisher

The publisher’s role is to help boost the advertiser’s visibility and drive more sales in their online store or service.

How to Become a Publisher

Registration:
To become a publisher, you don’t need to meet any special requirements or sign a formal contract. Simply register with the affiliate network and accept the terms of cooperation.

No Costs:
There are no fees involved. Registration, joining affiliate programs, and using affiliate tools are always free for publishers.

Flexibility:
The steps and efforts a publisher takes on behalf of the advertiser are entirely up to them. There’s no obligation to carry out specific promotional activities, use particular tools, or publish predefined advertising messages. The time and effort invested depend solely on the publisher. They can also end their cooperation at any time, without giving a reason.

How Does a Publisher Work? Let’s Illustrate with an Example:

Anna runs a blog where she shares stories about her beloved beagle. She decides to join an affiliate network to promote products from pet stores — such as collars, leashes, and dog food. On her blog, Anna writes about these products and recommends the ones she truly believes are worth buying. If her readers click on an affiliate link or banner and make a purchase, Anna earns a pre-determined commission based on the value of that sale.

Who Can Become a Publisher?

If you have any kind of online presence — whether you’re a blogger, YouTuber, manage a Facebook page or other social media account, or run a website — you can become an affiliate publisher.

Here are some examples of people and activities that are perfectly suited for this role:

• Bloggers

• YouTubers

• Facebook page owners

• Social media users (Instagram, Snapchat, Pinterest, etc.)

• Influencers

• Thematic or niche websites

• Coupon and discount sites

• Price comparison platforms

• Product search engines

• Email list owners

• SEO specialists and digital marketers

An advertiser can be any online store offering products from virtually any category — from footwear, clothing, and fashion accessories to gadgets. It can also be a company selling original physical or digital products, such as e-books, online courses, or training programs, as well as online service providers of all kinds.

In short, anyone who sells online and wants their products promoted across various publishers’ websites and platforms can become an advertiser.

Example:

Mr. Adam is the owner of a pet store called Animal House. In addition to several physical locations, his business also offers an online shopping option. He decides to join an affiliate network to reach a wide range of bloggers who, in exchange for a commission, will promote his products on their websites. By partnering with publishers through the network, Mr. Adam can reach new customers interested in his store’s products — and he only pays for advertising based on actual sales results.

Advertiser – How to Get Started

The advertiser launches their own affiliate program, which publishers can then join. To make the program work within the affiliate network, the store must be integrated with the sales tracking system according to the provided technical specifications. This integration ensures that all orders generated through affiliate links are properly tracked and counted by the system.

Advertisers join an affiliate network differently than publishers. To begin cooperation, the advertiser must complete the following steps:

1. Sign a cooperation agreement with the affiliate network.

2. Define the commission structure for publishers — for example, the percentage of each sale to be paid as a reward.

3. Integrate the store with the affiliate network’s tracking system.

4. Provide a dynamically generated XML feed with product data.

Roles in the Affiliate Marketing: Summary

To wrap up, here’s a quick overview of the key differences between publishers and advertisers:

If you’d like to become an advertiser, contact us!