Discount codes are one of the most frequently searched phrases online! And it’s no surprise, because everyone wants to save money when shopping. Discount codes aren’t just a way to save — they’re also a way to earn. All you have to do is share a code along with an affiliate link and you’ll collect a commission from the sale!

How to make money with current discount codes

The biggest beneficiaries of current discount codes are so-called coupon websites, which gather the largest number of discount codes available on the market. They publish specific deals on their sites, and their users can take advantage of them. Coupon sites with the widest reach often run promotional campaigns where, in addition to displaying codes on the website, they also offer advertisers a range of other promotional activities. The hottest periods for this type of business are recurring events throughout the year — Black Friday, Christmas, St. Nicholas Day, as well as Back to School and Valentine’s Day.

But discount codes aren’t used only by big coupon sites. Publishers with smaller reach can share them on their websites and on social media, pairing them with affiliate links. Discount codes are a great way to engage your audience and increase sales of the products you recommend. Users can buy the recommended products more cheaply, and the publisher receives their commission from the affiliate network.

Current discount codes — affiliate post template

If you’re not sure how to recommend discount codes for selected brands, use this ready-made template. You can adapt it to your style or channel (Instagram, blog, Facebook, TikTok):

GRAB A DISCOUNT!

Shop at [Store name… e.g., Bielenda] and save with my special discount code.

️Discount code: TOP10
Discount: -10% off the entire assortment
Valid until: 30/12/2025
Store link: [Your affiliate link… e.g., https://webep1.com/go/33772ce5f2]

Tip: Enter the code in the cart at checkout!
Works on sale items and new arrivals — use it before it’s gone!

#promotion #discount #discountcodes #shoppingtime #deal #webenetwork #affiliate

TikTok / Reels version (voiceover or on-screen text):

“Want a discount on trendy shopping? This code gives you 10% off at [store name… e.g., Bielenda]! Click the link under the video and enter the code at checkout. It really works!”

Current discount codes — how to use them to earn money (step by step)

1. Sign up with an affiliate network as a publisher

First, you need to register with an affiliate network. After registration:

• You get access to the affiliate dashboard/panel,

• You can browse available campaigns and partner programs.

2. Choose campaigns that include current discount codes

In the dashboard, select brands or online stores that offer:

• discount codes as part of the campaign,

• promotional materials such as banners, links, landing pages.

3. Download discount codes and generate affiliate links

Inside the campaign section:

• download the current discount code for the selected campaign,

• generate an affiliate link — this is the link that tracks your commissions.

4. Promote only current discount codes

Always make sure the discount code is still valid. Tell your audience the expiration date of each code and promotion. Promote discount codes together with affiliate links:

• on a blog, website, YouTube channel, TikTok, Instagram, Facebook, and other social media,

• on coupon/deal websites if you run any.

5. Track transactions generated through the codes

In the affiliate network’s publisher panel you’ll find statistics and reports on your activities and on how effective your discount codes are. For example:

• you can see the number of clicks on your affiliate links,

• you can see the number of completed transactions from those links and the value of the commissions you’ve earned.

6. Optimize your discount-code efforts

• Check which channels convert best.

• Test different codes and ad/creative copy.

• Update offers — users are more likely to click on fresh promotions.

Effectiveness of promoting current discount codes – webePartners analysis

WebePartners works with, among others, fashion, cosmetics, home & interior, and lifestyle brands. Below is an analysis of the effectiveness of campaigns that include discount codes:

• Codes can increase conversion by as much as 2–3x — especially when they’re perceived as “exclusive” or time-limited.

• The psychological “FOMO” effect (fear of missing out) increases purchase intent.

• Best channels: Instagram Stories, shopping-focused blogs, newsletters.

• Worst practices: expired codes, no affiliate link, no clear instructions.

Recommendations for affiliates:

• Use landing pages with a countdown (e.g., “1 day left”).

• Test number-based headlines: “-20% off today only!”

• Combine codes with a product review or test — this builds trust.

Types of current discount codes

Current discount codes can come in several different types, depending on what they offer. Naturally, publishers care most about codes that reduce the order value, because those are the most beneficial for them. Here are some of the most popular types:

• Percentage discount code — a standard discount, e.g., 10% off a product, category, or even the entire assortment. By far the most common.

• Fixed-amount discount code — reduces the order total by a specific monetary amount, e.g., PLN 20 off. In this case there is often a minimum spend threshold, meaning the code applies only after you exceed a set minimum order value. For example, if the code is worth PLN 20 and the threshold is PLN 100, you can use it only once you go above that amount.

• Free shipping — usually short-term codes, valid for a weekend or even a single day (e.g., a “Free Shipping Day”). After entering the code, shipping fees are not charged. Sometimes free-shipping promotions don’t even require a code — the delivery price is simply set to zero for those days.

Current Discount Codes in Partner Programs 

In partner (affiliate) programs, discount codes are provided by stores to publishers via an affiliate network. After receiving a code, the publisher posts it on their website and attaches an affiliate link, ensuring the transaction is correctly attributed to them. In this setup, everyone benefits — the store gets more orders, customers receive a discount, and the publisher earns a commission.

When discussing the use of discount codes in affiliate marketing, it’s also worth mentioning how they are differentiated. Advertisers, depending on their needs, can provide either universal or exclusive discount codes. Although the mechanism of both discounts is the same, they differ in the following ways:

• Universal codes — shared with all publishers in a given partner program. The advertiser, via the affiliate network, makes a specific discount available to every partner.

• Exclusive codes — provided only to one specific publisher. Coupon sites often offer advertisers greater visibility and stronger promotion if they receive a discount code exclusively for themselves. Exclusive codes are usually more valuable than universal ones.

Current discount codes on the webePartners platform

At webePartners, we provide discount codes to publishers on an ongoing basis — all publishers within a given program receive them. To check which discount codes are currently available, simply log in to the publisher panel and select the Discount Codes tab from the side menu.

Next to each code, you’ll see information on whether it is active or whether it has expired. You can sort codes by their status (active/expired) or select a program from the list to see the discounts offered by a given advertiser. The code name is only an indication of where the discount applies and how large it is. In the coupon code column, the correct code text is displayed. If the field is empty, you don’t need to enter anything — for example, the store may be running a sale.

Discount codes in affiliate marketing activities — good examples

Social media marketing generates faster user reactions than posting discount codes on a blog. However, the lifespan of social media posts is much shorter than that of blog posts. That’s why it’s worth using multiple communication channels to promote attractive shopping offers. Popular blog articles are read for many months or even years, so it’s worth placing discount codes or promotions in them — while keeping them up to date. Loyal readers look for inspiration and ideas, and they’re more likely to buy products recommended by bloggers they follow and read when they can save money at the same time!

…….

Discount codes on a blog

Publishers often share discount codes on their social media profiles and blogs. These are usually exclusive codes, meaning no one else has the same discount on a specific product range at that time. By sharing codes on social media, publishers can be sure they’ll reach their fans quickly, and that the offer will be used by as many people as possible. This is beneficial for everyone involved:

• the publisher’s fans — because they get products at attractive prices,

• the publisher — because they earn commissions on the sale of promotional products,

• the advertiser — because they increase sales through the publisher’s recommendations.

Discount codes work especially well in blog posts that describe, review, or test a given product. If a publisher obtains a code that lowers the price of the product being discussed, it becomes a great addition to the article. That’s why, before writing, it’s worth contacting the affiliate manager and asking for a special code for readers.

…….

Discount codes on coupon/deal websites

Customers most often look for codes on dedicated discount websites. These also operate through affiliate links: after checking a code, the customer clicks a link that takes them to the store’s website, thereby ensuring the publisher (i.e., the coupon site) earns a commission on the purchase.

Coupon sites keep databases of codes for many advertisers across different fields and industries, and these codes are typically searched for when buying relatively expensive products such as electronics or furniture. But customers often try to find discount codes before making other purchases as well. Who wouldn’t want to pay less for an order? Whether we’re buying a TV or a cookbook, if there’s a chance to save even a little, we usually take it.

The main coupon websites offering discount codes in Poland include Picodi, Alerabat, and Tanio.co. The way they work is very similar: each site has a search engine that lets you find a specific store. The homepage features “best discount codes” — from the best brands with the best discounts. Customers can also use the “Categories” section to find promotions in the industry they’re interested in.

Current discount codes online — and beyond

Discount codes didn’t appear only with the rise of e-commerce. They were rather the result of an evolution that had been happening in the shopping market for years. The origins of the discount codes we know today can be traced back to paper discount coupons that were added to daily newspapers. After cutting out such a coupon and presenting it in a specific store, you could receive the discount indicated on it. These coupons applied not only to products, but also to services such as hotels or trips.

Over time, that distribution channel stopped being profitable. With the growth of the internet, interest in print media declined, while online stores became increasingly successful. Online spaces began to appear where users could find discounts and use them during virtual shopping. Their popularity has continued uninterrupted to this day. Before making a purchase decision, users often visit different sites to check whether the store they want to buy from has shared any promotion. Coupon sites in affiliate marketing have leveraged this potential.