Affiliate marketing is online marketing activities based on a win-win principle, the goal of which is to lead to a specific action, e.g. a sale. Everyone involved earns money from affiliate marketing: the advertiser and the publisher. Find your role in affiliate cooperation and use it to multiply profits from online activities.

How affiliate marketing works

Affiliate marketing requires two entities:

Advertisers – online stores and websites that want to increase sales of products and services through promotion on various online platforms and are willing to pay for advertising effects.

Publishers – various websites and social media users who want to earn money by advertising products from advertisers’ offers.

In order to advertise on publishers’ websites, advertisers create affiliate programs. Publishers join these programs. After joining a program, the publisher receives access to affiliate tools, thanks to which they can promote and recommend products in various ways on their platforms. For each completed transaction generated from advertising activities, the publisher receives a commission from the sale.

Affiliate marketing is one of the most popular and safest ways to earn money on the internet. Every day, new publishers join affiliate networks. Registration is free and does not require any additional documents. New affiliate programs are systematically launched in various fields such as: beauty, fashion, electronics, health, furniture, home furnishings, children’s products, books, etc. A wide variety of online stores and diversity of publishers are very important because they open up more opportunities for affiliate cooperation.

Cooperation between advertisers and publishers is possible thanks to an affiliate network, i.e. a platform that not only connects advertisers with suitable publishers (and vice versa), but also provides comprehensive technological infrastructure enabling the generation of affiliate links, tracking conversions, sales, clicks, and monitoring campaign performance. The affiliate network provides statistics and reports, carries out regular settlements between affiliate partners, and also actively searches for and verifies quality publishers and advertisers who will effectively cooperate within affiliate programs.

Tasks of an affiliate network:

• solving technical issues

• supervising the correctness of store integrations in order to track sales

• providing affiliate tools supporting cooperation and sales

• counting conversions and calculating commissions for publishers

• collective settlements between advertisers and publishers

• providing information about promotions and discounts in advertisers’ stores

• delivering reports and analyses to optimize the promotion of affiliate programs

Advantages of using an affiliate network for the advertiser:

• Access to a wide network of verified publishers.

• Automation of technological and settlement processes.

• Accurate reporting and the ability to analyze campaign effectiveness.

• Risk minimization – paying for advertising only for delivered results.

Advantages of cooperating with an affiliate network for the publisher:

• Access to many attractive advertisers and affiliate programs in one place.

• The possibility of cooperating with large, recognizable brands without unnecessary formalities.

• Access to many affiliate tools supporting advertising and sales activities.

• Professional marketing and technological support.

Who can become an affiliate publisher?

A publisher can be anyone who operates online in any capacity and wants to earn money from it. To become a publisher, it is enough that:

• you run a niche/thematic website
• you write a blog
• you run a social media account (YouTube, Facebook, Instagram, Snapchat, Pinterest)
• you have a discount or cashback website
• you have a product search engine or a price comparison site
• you have a legal mailing list database
• you communicate with your audience or friends via email and online messengers

How to start earning as a publisher in affiliate marketing

To become a publisher, you do not need to meet any special requirements; it also does not require signing a physical contract. It is enough to register in an affiliate network and accept the Cooperation Terms and Conditions.

Thanks to registration in an affiliate network, the publisher gains:

• the possibility to cooperate with advertisers without additional formalities and without the need to sign direct cooperation agreements,

• cooperation in one place with hundreds of advertisers within an affiliate program,

• constant access to tools that enable earning from recommendations: affiliate links, product widgets, banners, XML files,

• constant access to discounts, special campaigns, and promo codes provided by advertisers.

Affiliate marketing – easy earning from ads

After registering in an affiliate network, the publisher can use many tools made available by the network, but the most popular and easiest to use are affiliate links. The publisher therefore generates affiliate links, i.e. special links to any products in the advertiser’s store, which contain a tracking code. Thanks to such a code, an order that is completed from the publisher’s recommendation is counted to their account. The publisher knows in advance what commission they will receive, because it is always specified in detail in the terms and conditions of each affiliate program.

Affiliate marketing – who can become an advertiser?

An advertiser is a company that increases online sales thanks to publishers’ recommendations, in performance-based settlement models:

CPS (Cost Per Sale – commission on sales)
CPL (Cost Per Lead – a fixed rate for delivering a specified action)
CPS+CPC or CPL+CPC

At webePartners we dedicate our services and tools to the e-commerce market, therefore advertisers in the webePartners network can be online stores and online service providers. To start cooperating with publishers, the advertiser must launch an affiliate program in the affiliate network.

Why affiliate marketing?

Affiliate marketing is one of the simplest tools for monetizing your online activities. Advertisers receive a base of potential customers, and publishers earn money by recommending their products. An advantage of affiliate cooperation is also the completely unregulated time that we devote to it.

Publishers decide themselves on the intensity of promotion on their websites, and what and when they want to recommend to their audience. They act completely independently and, importantly, at any time they can resign from affiliate cooperation without having to give a reason for their decision. Thanks to platforms such as webPartners, they can use Discount Codes or an Unusual Holidays Calendar in their affiliate activities.

Affiliate marketing is an example of win-win cooperation. There are no losers, and everyone can earn.