What are the “prohibited keywords”?

Data aktualizacji: 29.03.2022

In each Partner Program regulations, a point indicating prohibited keywords appears. These are words and phrases that can not be used to promote Advertisers in paid Google AdWords advertising systems.

You often ask us, what this is all about. To meet your expectations, we have prepared this post!

Prohibited keywords – what words can not be used?

An exact list of prohibited words can be found in the regulations of each partner program. We can, however, indicate a certain scheme of these expressions. It will always be: the advertiser’s company name, the name with the advertiser’s website domain, as well as typos and phrases associated with the company’s name or advertiser’s domain. For example, let’s say an advertiser owns a store called Branded Clothes in the domain called branded-clothes.pl. Then, the prohibited keywords will be, as follows: branded clothes, brandedclothes, brand-clothes, branded-clothes.pl, and also combinations with letter errors of these phrases. Of course, there are also grammatical and stylistic errors (eg. branded cloothing), as well as related phrases, that is, for example, the official slogan of the store.

Prohibited keywords – how does it look in practice?

A significant number of publishers think that when promoting an advertiser’s products, they can not use words such as the name of the store. Nothing farther from the truth! Forbidden key phrases do not mean that it is forbidden to put information about which company the recommended products come from and which brand you recommend! If you advertise the assortment of X on your blog, you can give its name and company name, because that’s what our cooperation is all about! We want you to recommend advertisers, promote their brands and products they offer. Forbidden words apply only and exclusively to using these words for paid positioning and applying them to unethical positioning techniques, i.e. Black Hat SEO. You can not pay for your sites using banned keywords. These are unique expressions reserved by advertisers’ brands under which they conduct their own marketing activities. Therefore, use any name or domain of the store in your affiliate activities! Just remember that you must act in a fair manner that aims to act in a favor of the advertiser!

Prohibited keywords – what is the Black Hat SEO?

While still in the subject of prohibited keywords, it is worth knowing the consequences that come with using the so-called Black Hat SEO, i.e. banned positioning practices. These are activities such as, for example:

  • cloaking (masking), that is, duplicating the page in such a way that users will see something other than the search engine. This leads to a discrepancy between the content being searched for and the content of the dishonestly positioned page.
  • Hidden text, that is, placing keywords in the background of the page so that they are invisible to users.
  • Duplication of content, i.e. copying content from other websites (in whole or in part) and placing them on your subpages.
  • Key phrases not related to the content. This means placing popular keywords that have no relation to the specificity of the site.
  • Overloading with keywords, i.e. using the same keywords in different places on the page.

These are just a few examples of dishonest actions. It should be remembered, however, that such optimization is illegal and unpleasant consequences can be expected. After detecting such practices, the search engine may cut the scope of the website or even exclude it so that it can no longer appear in the search results.

Prohibited keywords – remember!

Forbidden key phrases do not mean that you can not provide information such as the store’s name or website address. You can use them freely, but you are not allowed to pay for these words. Unfair SEO practices can lead to a lot of unpleasantness, which is why it is always a good idea to act on a policy that is commonly accepted by search engines.

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