Tl;dr, does this rule really apply?
Tl; dr, i.e.: just too long didn’t read, is a very popular online shortcut that stands in opposition to long and demanding content. But, are we really at odds with reading longer texts online?
Does the length matter?
In times of social media, memes, gifs or short videos, we often do not realize how much we have impoverished our message. Although, at first glance, it seems to us that we can make whole clue statements in a single sentence or graphics, often it is not a sufficient medium.
The length of the texts is a contentious issue and many people dealing with content marketing can not unambiguously state how spacious the ideal text should be. Everything, however, depends on the specifics of our communication in the network and how we choose to conduct it.