Knowledge base

You sign a cooperation agreement, determine the conditions for your program: height of commission, cookies lifetime and forbidden key words. We create an advertiser’s account for you on the webepartners.pl platform. Afterwards, you integrate your website with our tracking system (sale tracking system) so we can count the traffic and actions generated by publishers. When the integration tests are successful your partnership program is ready to be started.

Forbidden words are names of your company and your domain that cannot be used by the publishers for positioning in paid advertising systems.

Cookies lifetime is the time through which the webePartner’s tracking system will calculate commission for you, from the moment when you first sent the user to the advertiser’s website.

You pay for successful actions. When it comes to the Cost Per Sale model, you pay commission only for the transactions that you accept, that is those that ended up successful (were paid by the customer, and the goods were not returned). Commissions for sales that were ineffective because the goods were not paid for or received, can be rejected, and then they’re not included in the settlement.

In the Cost Per Lead model you pay for a correctly delivered lead, which includes all necessary information, stipulated in your terms and conditions.

You validate the transaction or leads generated by publishers. Therefore you can check correctness of assigned commissions, and you’re sure that you pay only for successful actions.

You have 30 days to validate the actions generated in the system.

You have 30 days to validate the actions generated in the system.

The commission must be viable for you as an advertiser and interesting for the publishers so they get involved in active promotion of your offer. Stay flexible and open to the publisher’s needs. You can decide on the same commission for all products, or various for different categories.

The commissions are calculated from gross sale value, without delivery costs.

The commissions are calculated from gross sale value, without delivery costs.

The commissions are calculated from gross sale value, without delivery costs.

The invoice are delivered to the submitted e-mail address. Apart from that, the invoices can be found in the advertiser’s panel in the payment tab – invoices. You can download an invoice copy from by clicking in the “action field” located at each invoice.

There is a payment reports in the payment tab – invoice, “action” field”. It includes a list of transactions that the invoice is related to.

webeAds is the easiest affiliate marketing system for e-commerce. It’s a self-service platform that offers access to a database of thousands of active publishers and allows you to self-start an affiliate program on a Cost Per Sale (commission per sale) model. With webeAds, Advertisers can create their own network of publishers and cooperate with them on an affiliate marketing basis, paying only for sales results.

Affiliate marketing is one type of online marketing that involves cooperation between Advertisers and publishers in which the publisher is paid solely for delivering the results specified by the Advertiser.

Thanks to webeAds, a self-service affiliate marketing system for e-commerce, online merchants can start cooperating with publishers and settle with them only on commissions from sales made on the recommendation of publishers.

Learn more from our studies:
Affiliate system for e-commerce – what is its effectiveness and is it worth using?
Advertising for a commission, or how to sell more through affiliation
How to promote your online store without risk
Affiliate programs, or how to increase sales in exchange for a commission

webeAds is a self-service platform for small and medium-sized online stores that do not have large advertising budgets and want to bill advertising only for results. Thanks to the features offered by webeAds, the Advertiser launches and develops the affiliate program on their own, and at the same time reduces start-up costs to zero.

webeAds offers a 30-day free trial during which, without any risk, Advertisers can launch an affiliate program for their site and test the way the platform works.

The principles of webeAds and webePartners are exactly the same, i.e. they enable Advertisers to cooperate with publishers based on affiliate marketing in the Cost Per Sale model. However, the systems differ in the way they launch an affiliate program, start cooperation with publishers and develop the program, which directly affects the amount of work an Advertiser has to do on their side.

webeAds
In webeAds, the Advertiser acts independently based on the Terms of Cooperation, acceptance of which enables registration of the Advertiser’s account.

An operation scheme in webeAds:

1. immediately after account registration, the Advertiser creates the affiliate program on their own in an intuitive wizard that guides through the entire process step by step,
2. the Advertiser determines the amount of the commission for publishers on their own and can optimize it during the program,
3. then they invite their own publishers and those from the webeAds database, to which they get access after registration of the Advertiser’s account,
4. the Advertiser takes care of the development of their program and cooperation with publishers thanks to the tools available on the webeAds platform.

webePartners
At webePartners the work is based on a Cooperation Agreement which is signed in a traditional form. The Advertiser is assisted by an Account Manager at the start-up stage of an affiliate program and then supported by an Account Manager during the development of cooperation with publishers.

An operation scheme in webePartners:

1. the Advertiser signs a traditional contract and agrees with the account manager on the amount of the commission for publishers; documents are sent to webePartners
2. the Advertiser cannot change the terms of remuneration of publishers on their own, all changes to the contract are made by the Account Manager
3. The Account Manager creates an affiliate program for the Advertiser and walks them through the process of integrating it with Sales Tracking
4. then the Advertiser invites their own publishers and those from the webePartners database, to which they get access as part of cooperation
5. the Advertiser can count on help and guidance from the Affiliate Manager in the process of creating a publisher network and developing the affiliate program.

AFFILIATE NETWORK	AFFILIATE SYSTEM
TO CREATE AND OPERATE AFFILIATE PROGRAMS	TO INDEPENDENTLY CREATE AND OPERATE AFFILIATE PROGRAMS
One-time installation fee for one store in the amount of PLN 2399	Monthly subscription fee in accordance with the selected Package in the amount of PLN 199 / PLN 399 / PLN 999
One store under one contract and installation fee	Number of stores according to the selected package 1 store / 3 stores / 6 stores
Any number of affiliate programs for one store	Number of affiliate programs in accordance with the selected package, 1 program / 6 programs / any number
Paper contract	Acceptance of the Regulations during registration of an Advertiser’s Account
Affiliate program active after sending back the contract, integration of the Store and verification by the Account Manager	Affiliate program active immediately after program creation in the wizard on the Advertiser’s Account
Terms and conditions of the program agreed with the Account Manager when signing the Agreement	Program conditions set independently on the Advertiser’s Account
Publisher compensation changes determined with Account Manager approval	Changes in publishers’ remuneration set independently in the Advertiser’s Account
Work with Affiliate Manager to support the program and build an active network of publishers	Independently operate the program and work to build an effective publisher network
Affiliate Marketplace with full access to the database of publishers registered in webePartners network	Affiliate Marketplace with access to the database of publishers according to the selected package

webeAds and webePartners provide:

• full functionality to launch an affiliate program
• dedicated sub-page of the affiliate program
• full range of tools for publishers
• communication system with publishers
• aggregate billing to publishers
• detailed statistics of generated traffic and transactions
• full transaction and share reports
• any number of your own publishers
• any number of advertising creations
• any number of discount codes

No, existing webePartners customers cannot switch to webeAds. webeAds is a tool designed for startups and smaller online stores to manage their affiliate program and create a network of affiliate publishers on their own.

To start selling through webeAds all you need to do is:

1. register an Advertiser account on webeads.webepartners.pl/customer/register
2. fill in company details
3. accept the Regulations of the Platform

Creating an Advertiser’s account takes a few minutes at most and requires filling in the Advertiser’s basic company data after registering the account on webeads.webepartners.pl/customer/register.

The Advertiser should have full legal capacity. In the case of natural persons who do not have full legal capacity to act, registration is possible only with the consent of their legal guardians.

To register the Advertiser Account, the Advertiser must have the right to operate the website they wish to integrate with webeAds on which the sale of products or services may occur.

After registering and logging into their account, the Advertiser has access to an affiliate program wizard that walks them through the process of creating a program.

At the stage of creating an affiliate program, an Advertiser defines its conditions, i.e. the amount of commission for the publisher. The commission level should be profitable for the Advertiser but at the same time attractive for the publisher. The terms of the program will determine whether publishers choose to join the program and promote the Advertiser’s offerings. Keep in mind that all risk of failure is assumed by the publishers, so the higher the commission, the higher the chance of success of the affiliate program.

Yes, an Advertiser can differentiate commissions for selected publishers or groups of publishers.

To recognize the performance of individual publishers, an Advertiser can create an additional premium program with a higher commission value and invite the best publishers to it.

Similarly, it can work the other way. If the cooperation with a publisher or a group of publishers needs to be optimized and the commission needs to be lowered, the Advertiser creates an affiliate program with a lower commission and invites selected publishers.

webeAds is a self-service, intuitive platform for starting and running affiliate programs. As a result, costs have been kept to a minimum and, by taking on some of the responsibilities, Advertisers can benefit from affiliate solutions without having to pay high upfront fees.

After registering with webeAds, the Advertiser is guided through a tutorial that shows exactly what steps they need to take in sequence to set up the program and start working with publishers.

The webeAds platform also provides a Knowledge Center that you can use to learn how the various features of the platform work.

If you still don’t find the solution to your problem, you can use the Help Center and send us an inquiry, which we will answer as soon as possible.

webeAds operates on a proprietary tracking code using the latest technology developed and used by the webePartners affiliate network. Tracking code ensures proper tracking of traffic and sales generated by publishers participating in affiliate programs. Without the implementation of tracking code, it is impossible to work with publishers in the Cost Per Sale commission model.

At the affiliate program creation stage, the Advertiser implements the tracking code on their site. webeAds provides a plug-and-play solution that enables quick integration of the site. Simply follow the step-by-step instructions provided or use the appropriate plugin.

The tracking code monitors traffic and transactions generated by Publishers through affiliate tools, on computers and mobile devices. It then compiles the data into detailed statistics available in the Advertiser’s dashboard. It collates the transactions generated by the publishers and calculates the due commissions according to the set commission amount and the selected webeAds package.

Tracking code provides detailed statistics in real time, so the Advertiser can analyze and optimize the cooperation with Publishers at every stage of cooperation.

The Cost Per Sale model is a pure performance model, meaning publishers are paid on commission solely for delivering sales. For this model to be profitable for publishers, it is necessary to guarantee the cookie lifetime.

The cookie lifetime is the length of time a publisher is rewarded for a customer’s purchases from an Advertiser’s store. The default cookie duration is 30 days. This means that if a customer enters the Advertiser’s store through an affiliate link published by the publisher and does not buy anything on their first visit but returns to the store within 30 days and makes a purchase, the publisher will still be charged a commission on those purchases.

Cookies – can you shorten the lifespan of cookies
The cookie duration for affiliate programs on the webeAds platform is set to 30 days by default. This is the minimum that must be guaranteed for a publisher to want to work with a Cost Per Sale model. Therefore, it is not possible for an Advertiser to change the lifetime of cookies.

Own publisher network
webeAds is a platform that aims to increase sales through an online publisher referral system. The starting point is to engage as many online publishers as possible. Publishers then recommend selected products and redirect traffic to the Advertiser’s site using affiliate tools: affiliate links, product widgets, xml files or banners.

With webeAds, the Advertiser has the opportunity to create its own network of various publishers, which are: bloggers, YouTubers, social media users (Instagram, Facebook, TikTok), all kinds of thematic sites, product comparison and search engines, discount sites, remarketing systems, as well as SEO and GoogleAds specialists.

A thriving network of virtual publishers makes the program a success. webeAds is the best tool for building and expanding the publisher network, as new publishers join the Affiliate Marketplace database every day, focused on efficiency cooperation.

Optimized advertising costs
In webeAds, the Advertiser sets the terms of the affiliate program on their own at a level that is profitable for them. This ensures that the commission it shares with publishers does not outweigh the profits it makes from sales.

The Advertiser also does not pay commissions on transactions that are not completed correctly, the buyer has not paid for the product, has not taken delivery or has returned the goods. In such cases, the Advertiser has the right to reject the commission in the affiliate system. Thus, they do not incur costs when they do not earn money themselves.

Efficient cooperation with publishers
Affiliate actions do not require the Advertiser to provide banners and graphics, so they do not need to commission their preparation. The cooperation with publishers is mainly based on affiliate tools provided by webeAds. With these tools, publishers generate affiliate links, product widgets or xml files on their own for differentiated promotion of products from the Advertiser’s portfolio.

Low risk of loss
With webeAds, the Advertiser is marketing on a Cost Per Sale model, meaning they share a commission on sales with publishers. The risk of failure is assumed by the publishers because if their actions do not lead to sales, they will not receive their commission. This is great for Advertisers to make sure they only incur costs when they make money themselves.

Image as added value
webeAds accounts for marketing on publisher sites based on the shares provided and verified. If there is no sale, the Advertiser does not bear the cost even though the ad has appeared on the publisher’s space. They receive image campaigns as a value-add for working with publishers on the webeAds platform.

webeAds offers a 30-day free trial period. After this period, you may choose not to continue the relationship and close your account without giving any reason.

During the 30-day trial period, the Advertiser has access to all webeAds features, so you can test the possibilities offered by webeAds without risk or obligation.

After 30 days a pro forma invoice will be issued according to the selected package, after payment of which webeAds account access will be extended. Non-payment will result in automatic account lockout, termination of the Collaboration Agreement and suspension of subscription fees.

Free period – generated trades during platform testing
During the trial period, the Advertiser is given access to a fully functioning account. Once a program is created, it is given the ability to invite its own publishers as well as from the Affiliate Marketplace database to the program.

The Advertiser does not pay a subscription fee for the first 30 days but is required to pay verified and accepted commissions if publisher transactions are generated.

The network of publishers consists of owners of various websites: bloggers, YouTubers, social media users (Instagram, Facebook, TikTok), all kinds of theme websites, product comparison and search engines, discount services, remarketing systems, as well as SEO and GoogleAds specialists.

Each of them promotes Advertisers according to their skills and technical capabilities. The promotion is designed to drive traffic to the Advertiser’s site and lead to a transaction there.

Affiliate marketing is often called referral marketing, where publishers do not advertise a particular brand or store but recommend and encourage the purchase of specifically selected products because of their good quality, high performance or affordable price. This is why publishers go to great lengths to accurately select recommended products.

For any publisher to recommend products on their site, webeAds offers a variety of tools to showcase products from affiliate programs and support sales.

Affiliate link
The simplest and most popular tool is the affiliate link. It has the most common use, as the publisher does not need to have their own site to make money. Thanks to affiliate links, publishers can recommend Advertisers’ products on websites as well as on their social media profiles, send links through messengers or post them in comments.

Learn more: Why do bloggers and social media users love affiliate links?

Product widget
Widgets are most often used by bloggers and theme sites. They are a great alternative to banner ads. Instead of ready-made graphics, they present pictures of selected products. However, to use widgets, a publisher must have their own page where they can embed the widget. You can use widgets to present from a few to even dozens of products, and it’s very easy to match them graphically to your site to complement the presented content.

Learn more: Product widgets – a monetization tool. What are they and how do you create them?

Xml files
The xml file (a.k.a. product feed) contains the online store’s product assortment with product images, names, prices, and specific specifications. The xml files are most often used by price comparison and product search engines. In webeAds, xml files are also essential for creating product widgets, so you should take care to provide a valid xml file and update it regularly.

Learn more: XML file, what is it and what is its use in affiliation?

Discount codes
webeAds offers Advertisers the ability to provide publishers with universal or exclusive codes, with no limit on quantity.
The codes are used not only by discount sites, but also by other publishers who post them on their websites, blogs, Facebook fan pages or Instagram profiles, linking them with an affiliate link.

Discount codes are very effective in boosting sales and encouraging publishers to act. Once the code is received, the publisher can pass it on to their audience and further encourage them to purchase from the Advertiser’s store of choice.

Learn more: Discount codes – what is worth knowing about them?

Thanks to the tools that webeAds offers publishers, an Advertiser does not have to provide additional advertisement creations, however, they co do that if they have them. webeAds allows Advertisers to provide banner ads in different sizes and without limits on quantity.

Banners are still readily used by publishers with themed sites. Publishers are most likely to use banners created for special events or those supporting specific promotions.

Learn more: Banner ads on the web. How to use them to make money

Joining webeAds and the first 30 days of the trial period are free. Subsequent months are charged according to the package selected during registration.

The Advertiser-approved publisher commission and webeAds network commission, according to the selected package, are added to the monthly subscription fee.

Example:
The Advertiser chose the Premium package and set the remuneration for publishers in its affiliate program at 8% commission on the order value. During the month, the publishers generated sales in the Advertiser’s store for a total value of PLN 15,000, i.e. they earned a total of PLN 1,200 in commissions. The total cost to the Advertiser, after the trial period will be PLN 399 (subscription) + PLN 1200 commission for publisher + PLN 300 commission for webeAds, in total PLN 1899 net.

Once a publisher referral transaction is registered by webeAds, the transaction is displayed in the Advertiser and publisher dashboard and is assigned a “pending” status. This means that the transaction is pending verification by the Advertiser.

The Advertiser has a constant view of sales statistics in his/her panel on the Advertiser Account and is obliged to verify (accept or reject) pending orders within 30 days from the day the transaction is registered by webeAds.

All accepted transactions are assigned an “accepted” status. The Advertiser pays a set commission to publishers on accepted transactions. Once a month, on the 1st of each month, the Advertiser receives a summary invoice that includes all commissions accepted up to the date of the invoice.

The Advertiser may reject the transaction if the buyer has not paid for the order or returned the merchandise within the guaranteed return period. It then goes into “rejected” status. On rejected transactions, the commission is not added to the monthly cost and is not paid to the publishers.

Billing is done on a monthly basis. On the 1st of each month, the Advertiser will receive by email a summary invoice containing all accepted transactions, for all publishers, up to the date of the invoice. At the end of the free trial period, the subscription amount will also be added to the invoice according to the selected package.

webeAds handles billing for publishers participating in the affiliate program. The Advertiser does not need to remit commissions to each publisher separately. The Advertiser transfers the commission amount to the publishers based on the invoice received, and webeAds distributes it to the publishers accordingly.

Publishers can only pay commissions paid by the Advertiser. Paid commissions are marked in the publisher’s panel with the status “to be paid”. Publishers request commission payments in their publisher dashboard, at any time. Payments are made by webeAds based on receipts or invoices provided by them.

The cooperation agreement on the webeAds platform is concluded for an indefinite period. In the event of cancellation, the Advertiser may terminate the agreement at any time. Cancellation of a package selected during registration in the Advertiser’s Account is tantamount to termination of the agreement by the Advertiser, effective at the end of the current subscription period

The Advertiser is obliged to pay the commission on the generated transactions even after the resignation from the cooperation and the expiration of the agreement, if the transactions were generated during the cookies’ lifetime, according to the Terms and Conditions accepted during the registration and the terms of the affiliate program determined by the Advertiser.

Simply speaking, affiliations means cooperation.

Literally translated from Latin (Latin affiliatio) it is an adoption, the inclusion in the family. In practice, it is the behavior of establishing and maintaining positive contacts and cooperation by an individual, group, or organization with other groups and organizations.

When it comes to the Internet marketing, the affiliation is the establishment of a voluntary cooperation that aims to achieve tangible benefits for all parties involved in the cooperation.

The parties cooperating in the scope of affiliate Internet marketing are:

ADVERTISERS – companies wishing to increase sales of products and services through promotion on various websites and pay only for the effects of advertising

PUBLISHERS – a variety of websites and social media users who want to earn referrals from advertisers’ product listings

AFFILIATION NETWORK – an Internet system enabling instant cooperation between advertisers and publishers in models billed for effects: Cost Per Sale, Cost Per Lead, and CPC.

You can learn more about affiliation in the article
Affiliation, what is it? We answer the frequently asked questions about affiliation

The Affiliate marketing is a type of Internet marketing that consists in cooperation publisher with an advertiser where the publisher earns money by recommending the advertiser’s products or services, and the advertiser sells more through the publisher’s referrals.

The Affiliate marketing is founded on performance-based billing models:

CPS (Cost Per Sale) – commission per sale
CPL (Cost Per Lead) – payment for delivering a specific action
CPC (Cost Per Click) – payment for each click

You can learn more about affiliation in the article
Affiliation, what is it? We answer the frequently asked questions about affiliation

An affiliate network is a company that provides software enabling affiliate collaboration between publishers and advertisers. In addition to software, the affiliate network provides:

• database of affiliate programs
• database of publishers
• free affiliate tools
• system of accounting for affiliate cooperation
• technical and substantive support for publishers and advertisers in developing affiliate cooperation

You can learn more about affiliation in the article
Affiliate network – why you should use affiliate network tools to make money online

A Publisher in affiliate marketing is any online entity (person or company) that earns money by recommending products or services offered by advertisers, in performance-based models: CPS (Cost Per Sale – commission per sale) and ( Cost Per Lead – fixed rate for delivering a specific action).

Who can become a publisher
Anyone who is active online in any capacity and wants to make money from it can become a publisher. To become a publisher you don’t have to operate as a company, you just need to:

• run a thematic service
• run a blog
• have a social media account (Facebook, Instagram, TikTok, Pinterest)
• have a YouTube channel or podcast
• have a discount or cashback website
• have a product search engine or a price comparison engine
• have a legitimate mailing base
• communicate with recipients or friends via email and online messaging

Anyone who wants to recommend selected products to their group of recipients and earn on these recommendations through affiliate tools can become a publisher: affiliate links, product widgets, banners or xml files.

Benefits for a publisher
By registering with an affiliate network, a publisher gets:

• the possibility of cooperation with advertisers without additional formalities and the need to sign direct cooperation agreements
• access to hundreds of advertisers and their affiliate programs – all in one place
• access to free tools that allow you to earn from referrals of affiliate links, product widgets, banners, xml files
• access to special offers, special events and discount codes provided by advertisers
• possibility to withdraw the funds at any time during the cooperation, with no limit on the frequency of withdrawals

How do I get started as a publisher?

1. Register with the affiliate network
2. 2. Join selected affiliate programs
3. Generate affiliate links to selected products or use other tools
4. Post them on your websites and social media channels to earn commissions from sales in the Cost Per Sale model

You can learn more about affiliation in the article
Virtual publisher – how to earn more through affiliation?

An advertiser in affiliate marketing is a company that increases online sales through publisher referrals in a performance-based billing model: CPS (Cost Per Sale – commission per sale) and CPL ( Cost Per Lead – fixed rate for delivering a specific action).

Who can become an advertiser

Any company that has a commercial Internet business and wants to sell more in a performance-based billing model can become an advertiser: Cost Per Sale and Cost Per Lead through publisher referrals.

webePartners dedicates its services and tools to the ecommerce market, therefore, online stores and Internet service providers can become advertisers in the webePartners network.

The first step to start working with publishers as an advertiser is to launch an affiliate program on an affiliate network.

You can learn more in the article Cooperation with an affiliate network – how to become an advertiser?

An affiliate program is a virtual place on the web that allows an advertiser to launch affiliate marketing, or promotion on publisher sites, in a performance-based billing model: CPS (Cost Per Sale – commission per sale) and CPL ( Cost Per Lead – fixed rate for delivering a specific action).

With the affiliate program, the publisher earns money by referring the advertiser’s products and services, and the advertiser sells more through the publisher’s referrals.

Publishers recommend products using free affiliate tools: affiliate links, product widgets, banners or xml files.

4 steps to launching an affiliate network program:

• signing a cooperation agreement
• defining the conditions of remuneration of publishers
• integration of the website with the sales tracking system
• delivering a dynamically generated xml file with the offer

You can learn more in the article
An affiliate program for an online store? Check out what you will get from it in e-commerce!

An affiliate link is the simplest affiliate tool. This is a unique URL to any website which, when processed in an affiliate system, becomes an affiliate link, where the unique publisher ID is encrypted. This makes the affiliate system count:

• each click on an affiliate link and every redirection to an advertiser’s website
• actions and sales that come from clicking on an affiliate link
• commissions on these actions and sales to the publisher’s account

The biggest advantage of affiliate links is that you can post them almost anywhere! An affiliate link can easily be placed under a graphic, logo or text.

It doesn’t matter if you write a blog, have a Facebook fan page, Instagram profile, YouTube channel, run a theme, discount, cashback website, a product catalog or just like to comment on content published by others. You don’t have to limit yourself to one channel – affiliate links can be placed on a variety of sites at one time. It’s worth testing different surfaces and ways of placing affiliate links to finally focus on the ones that generate the largest sale.

Important!
Affiliate links do not have an expiration date. This means that once a link is posted online, it works for the publisher’s account until it is removed by the publisher. This is why affiliate links are perfect for evergreen content.

Affiliate link – how to obtain it?

Fortunately, affiliate links don’t have to be obtained. You can just take them!

Just register at webePartners as a publisher and then use the affiliate link generator nd generate your own affiliate link with three (3) clicks. A link can be generated for each product included in the affiliate program

Download your free e-book Generate Affiliate Links and Earn Online

You can learn more about affiliate links in our blog article Affiliate link, what is it and how to earn from it?

A product widget is an aesthetically pleasing advertising creation, presenting images of selected products in a tiled manner, along with their name and price, and affiliate links automatically assigned to these products. This makes the affiliate system count:

• each click on the product in the widget and every redirection to the advertiser’s website
• actions and sales that come from clicking on the widget
• commissions on these actions and sales to the publisher’s account

Product widgets are created by publishers after logging into the affiliate system, in the widget generator. Widgets can be horizontal or vertical, and most importantly, they are responsive, meaning they automatically adjust in size to the devices they are displayed on.

Widgets can be graphically customized to match the look of your own site or blog, editing the background color, border, description design or price. You can showcase products from one advertiser or multiple advertisers in a single widget. They are perfect for blogs and thematic websites.

IMPORTANT:
Product widgets do not have an expiration date. This means that once you post a widget on the web, it will work for you until you delete or change it. This is why product widgets are perfect for evergreen content.

To insert a widget, simply copy its code from your affiliate system and place it on your site. The widget is a script; therefore, we cannot use it for social media (Facebook, Instagram).

Learn more about widgets in our blog article:
Widgets (product widgets) – a monetization tool. What are they how do you create them?

A banner is graphic advertising creation, promoting a website or product. An alternative to banners are product widgets.

The purpose of a banner is to encourage a customer to click to be taken to the page it advertises. In an affiliate system, each banner is automatically assigned an affiliate link so that the publisher who publishes the banner on their online space will earn commissions on sales that occur when people click on that banner.

Banners are especially effective when supporting promotions, special campaigns or discount codes offered by advertisers. They are perfect for blogs and thematic portals, where they present products from selected categories on aesthetic graphics.

You can learn more about banners from the article:
Banner ads on the web. How to use them to make money

XML is the acronym for Extensible Markup Language. An xml file, also known as a product feed, is a text file used to convey data in a structured way so that the same file can be used by a variety of platforms.

In e-commerce, xml files are used to transfer data between price comparison or product search engines and online stores. These files contain necessary information about the products available in the online store: product images, product names, prices, specifications and detailed descriptions.

The xml files are an advanced tool. You should have at least basic programming knowledge to use them. With the right skills, you can link xml’s to your database and comprehensively present online store listings that will update automatically.

You can learn more about xml files in this article:
Product feeds (data feeds) and their use in affiliate networks

Cost Per Sale meaning the commission per sale.

A settlement model in affiliate marketing, called the performance-based model, in which the advertiser shares with the publisher a commission on sales made thanks to the publisher’s promotional activities.

The Cost Per Sale model is the most popular billing model in e-commerce since it represents a reasonable compromise of benefits for publishers and advertisers.

Benefits for the publisher

• Works independently, decides what to recommend and in what form
• Decides which channels to use to promote products
• Doesn’t have to demonstrate specific reach to work under the CPS model
• Is not held accountable for its actions when it fails to deliver the intended results
• Can resign from the cooperation at any time without giving any reason

Benefits for the advertiser

• Pays for the effects of advertising, so costs are only incurred when the money is earned
• Sales commission guarantees fixed advertising costs
• Doesn’t have to set a budget upfront because the increase in advertising costs guarantees more sales.

You can learn more about banners in the article:
What are billing models – CPS, CPL, CPC?

Fixed rate per delivered action.

A billing model in affiliate marketing, called the performance-based model, in which the advertiser pays a fixed rate for delivering a specific action.

A lead, which is an action that must be delivered to get paid, can be:

• registration on the site
• newsletter signup
• filling in an application form
• placing an order for an offer
• submitting a credit application
• enrollment in a course or training
• any other action that can be measured in an affiliate system

You can learn more about the CPL model in our blog article:
CPL (Cost Per Lead) – how the popular online campaign billing model works

Pay per click.

An Internet marketing billing model in which the advertiser pays for each click on an advertising medium.

The billing model most often used in the following types of campaigns:

• mailing
• image
• promotion of new products
• discounts
• special events

Very often the CPC model is complementary to hybrid models:

• CPC+CPS
• CPC+CPL

This allows you to track the effectiveness of campaigns run on a per-click basis.

You can learn more about the CPC model in our blog article:
CPC (Cost Per Click) – how it works and when it works

Banned keywords are words and phrases that publishers cannot use in Google Ads and other paid advertising systems.

These are primarily:

• brand name
• proprietary advertising slogans for the brand
• webstore name
• domain name
• all other proprietary names reserved by the advertiser

The aim of affiliate cooperation is to conduct promotional activities by the publisher in such a way that it does not compete with the advertiser in paid campaigns such as Google Ads. This is why it is unacceptable that a user who types a store or brand name into a search engine sees a paid advertisement of the brand publisher displayed higher in the Google results. In this case, the publisher is only capturing the advertiser’s already earned traffic, not providing the advertiser with new users.

When joining an affiliate program, pay special attention to the point about banned keywords.

Forbidden keywords apply only to paid promotion of selected texts, posts or ads. For the rest, any outreach, promotion, and content efforts to get as much organic traffic as possible are free to use.

Learn more about banned keywords in our blog article:
Banned keywords – everything you should know

A shopping cart in an online store is a piece of store software to which a shopper adds any number of products they want to buy. While shopping, you can add, remove or change the number of products in your cart.

Every website which has a shopping cart in its software can become an advertiser and settle accounts with publishers in Cost Per Sale model, i.e. on sales commission. No shopping cart and online payment options makes it impossible to implement a billing model based on sales results.

Cookies are small files that are saved and stored on any device that allows you to visit websites on the Internet

Cookies are most often used to optimize the use of websites. They are also used to collect statistical data that allows to identify how users use the websites. This gives you the opportunity to subsequently improve the structure and content of the website.

Cookies are an important element in affiliate marketing. They are one component of a tracking system (sales tracking system) that tracks traffic and transactions generated by publishers to advertisers. The cookies store information:

• about the publisher link that brought the reader to the product page
• about the date when this entry took place
• when the final sale or other action took place

The validity of cookies in affiliate programs, Cost Pes Sale and Cost Per Lead models is at least 30 days. This means that for 30 days, from the first time a user clicks on an affiliate link, a commission is charged for every purchase that user makes from that store.

A rule whereby sales commissions are paid to the publisher where the click was closest to the completed order.

Literally translated, last click wins is the click that was on the customer’s purchase path closest to the purchase they made. This means that 100% of the commission due on a completed transaction is paid to the publisher with whom the last click occurred.

The Last Click Wins rule is designed to preclude situations where an advertiser pays multiple commissions (i.e. multiple publishers) for a single completed order

A discount code is a string of letters, numbers and/or characters that entitles you to purchase a product or service at more favorable terms.

Discount codes are one of the sales promotion strategies. They are used in commerce to acquire new customers, activate existing customers, increase order value, and promote specific products.

For discount codes we interchangeably use the names: vouchers, discount coupons, discount codes or promotional codes – slogans known and liked by everyone, they are also used in affiliate marketing!

In affiliation, advertisers give discount codes to their publishers so that the publishers pass them on to their audience. Publishers, after receiving the code, publish it in their channels with an affiliate link, so they can be sure that the generated transactions will be counted by the affiliate system. In such a situation, each of the parties involved wins:

• Customers of the store because they receive products at affordable prices
• Publishers because thanks to codes sales and the value of their commissions grow
• Advertisers because they sell more and get new customers

Learn more about discount codes in our blog article:
https://webepartners.pl/blog/kody-rabatowe-co-warto-wiedziec/

Running a blog is one of the most common and basic activities on the internet. No wonder, a blog allows you to publish content that, once indexed by search engines, can live for many years. This makes a blog perfect place for an affiliate!

All of the affiliate tools used will work perfectly for a blog, these are:

• affiliate links
• advertising banners
• product widgets

For many advertisers, bloggers are the most important affiliate publishers. This happens for at least 3 reasons:

1. Image – bloggers who promote a brand don’t just stop at their blog, but extend their activities to Facebook, Instagram or YouTube. In the case of long-term cooperation, bloggers mention the brand at various events and recommend selected programs to their blogger friends.
2. Credibility – working with bloggers increases brand credibility. Creators most often recommend products by discussing how they work and showing how they use them, thus simultaneously instilling brand trust among their audience.
3. Influence buying decisions – bloggers generate a lot of revenue in any industry where their authority matters. They have a real impact on the behavior and purchasing decisions of their readers and watchers. The number of people who count on the opinions and recommendations of trusted bloggers and influencers is growing day by day.

Social media affiliation is the affiliate activity of posting affiliate links by publishers on social media. The advantage of doing so is that you can make money from affiliate marketing without having your own website.

Affiliate links can be posted in the following services:

• YouTube
• Facebook
• Instagram
• Pinterest
• Snapchat

The rules for earning affiliate links posted on social media are always the same as when you post these links on blogs or theme sites. For each transaction that is referred by the publisher through an affiliate link, the publisher is charged a sales commission in accordance with the Cost Per Sale model.

Affiliation on Facebook allows you to earn affiliate links without having your own website.

Facebook gives you a lot of opportunities to place active links leading away from Facebook. Therefore, affiliate links can be:

• published in the body of a post
• posted
• added the photo description
• placed in a comment below the post
• published in groups
• sent via Messenger

The rules for earning affiliate links on Facebook are always the same as when you post these links on blogs or theme sites. For each transaction that is referred by the publisher through an affiliate link, the publisher is charged a sales commission in accordance with the Cost Per Sale model.

Learn more about Facebook affiliation in our blog article:
How to make money on Facebook – examples of using affiliate links

Affiliation on Instagram, like on Facebook, is about monetizing affiliate links without having your own website.

Instagram gives you two ways to place active links leading away from Instagram and in those places we can paste affiliate links:

• in BIO, that is, in your description on your profile
• n STORIES (Instastory)

Learn more about affiliate on Instagram in our blog article:
Earning on Instagram – how to generate profits from affiliate links

The topic of making money on YouTube has become a popular phenomenon. Not every young creator starting out can afford to join the YouTube network and make money by displaying ads. YouTube requires at least 1,000 subscribers and 4,000 hours of video viewing time.

Affiliation comes as a response to YouTube’s demands. The number of subscribers and videos does not matter here, so you can start your affiliate adventure even from the beginning of creating content on YouTube.

What are the biggest advantages of operating in an affiliate network?

• no formalities in cooperation with brands
• freedom to create promotional materials
• independent choice of what and to whom to recommend
• the possibility of terminating cooperation at any time without giving reasons

Learn more about making money on YouTube in our blog article:
Making money on YouTube – how to monetize even a small amount of traffic

You can also earn money from affiliates if you recommend selected products to your closest friends or family in everyday communication.

Affiliate links can be sent through any online messenger:

• Messenger
• WhatsUp
• Hangouts
• Skype
• SMS
• E-mail

The principles of earning from affiliate links sent through instant messengers are always the same as in the case of posting these links on blogs or thematic sites. For each transaction that is referred by the publisher through an affiliate link, the publisher is charged a sales commission in accordance with the Cost Per Sale model.